Data is now said to be the new oil, making data scientists indispensable. However, it is still a fairly new field and many non-technical professionals do not have a clear understanding of what data scientists do, why they do it and how to work with them.
When building a company that monetizes consumer behavior data, I knew we would need to involve data scientists. But as non-technical founder with a business background, I did not know when or how to hire them, or even how to present the problems we needed to solve. As often happens when non-technical people delve into the world of technology, there are plenty of unknown unknowns. How do you find an answer if you are not quite sure what the question is?
Author: Sophia Matveeva