Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is the act of analyzing large quantities of data to make informed business decisions. Before machine programming allowed us to track everything from sales to user engagement, we had to put together the numbers one at a time in a spreadsheet. 

Instead of waiting days or even weeks to compile this information, reports are generated in seconds. We are going to take a look at how businesses are using big data to improve sales, retain customers, improve user security, and much more. Let’s dive in! Product Suggestions The first way you can use big data to grow your business is by creating personalized product suggestions.

Source: business2community.com
Author: Jared Atchison