How Amazon Used Big Data to Rule E-Commerce

Amazon is an e-commerce giant in today’s consumer landscape, and its success didn’t come by accident. The brand frequently taps into big data to make decisions, stimulate purchases and please customers. Here are some reasons Amazon and big data plans often arise in discussions about why companies thrive. 

It Implements Dynamic Pricing to Stay Competitive. Before retailers used big data for price changes so often, people generally saw the same prices for stuff from day to day, no matter how many times they visited a website. Now, prices change frequently. One of the reasons is because big data platforms assess a person’s willingness to buy.


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