The idea of connection through digital means is revolutionary, particularly when it comes to the infrastructure of business as a whole. The internet of things, or IoT, is that concept fleshed out — physical objects capable of gathering and sharing data — and is poised to revolutionize branding. 

The data and control these connected devices offer companies have blurred the lines between digital and brand strategy, effectively making them function as one, in many cases. The Growing Trend Of Leveraging Data It’s no surprise that digitally progressive companies have crossed the border into full-on IoT adoption without hesitation — they were halfway there already, after all.

Source: forbes.com
Author: Bo Bothe