Do you have an accurate view of how sales representatives spend their time? Or an accurate depiction of prospect and customer engagement rates by platform or channel? Are you aware of how your key performance metrics fluctuate over time? How are you currently making vital business decisions?

If you can’t answer any or even some of those questions, this article was written for you. At the end of the day, you can’t report on what you don’t measure. And worse, you can’t make the most accurate business decisions without proper data. Sales metrics are how businesses and employees track sales performance. Most sales metrics are measurable and can be calculated over days, weeks, months, quarters, or years.

Source: business2community.com
Author: RJ Renna