The Past, Present And Future Of Big Data In Marketing

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn’t until big data fully emerged as a treasure trove of business intelligence in 2005 that marketing underwent its next revolution.

In the context of marketing, there are three main types of big data that changed: • Customer data: information on consumers’ online search and purchase behaviors that help marketers better understand their target audience. • Financial data: concrete figures that help marketers measure performance and compare against competitors

Author: Jon Simpson

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