After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn’t until big data fully emerged as a treasure trove of business intelligence in 2005 that marketing underwent its next revolution.
In the context of marketing, there are three main types of big data that changed: • Customer data: information on consumers’ online search and purchase behaviors that help marketers better understand their target audience. • Financial data: concrete figures that help marketers measure performance and compare against competitors
Author: Jon Simpson
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