Today, data has often been referred to as the ”new oil’ and makes a major part of any business. However, this huge amount of data that is generated by the enterprises remains under-utilized and gets accumulated while storing in the business databases. 

This data is very insightful and its advantages have been fueled by smart innovations and implementation of tools that made it possible to extract the maximum out of it. Businesses generate a huge volume of data on a regular basis and the involvement of big data is about making sense of this information and utilizing it for making smarter and effective business decisions. This collected information serves as the resource pool and small businesses have started taking advantage of it for improving their profits.

Source: analyticsinsight.net
Author: Rishabh Sinha