“Water water everywhere, Nor a drop to drink…” is a famous line from Coleridge’s “The Rime Of The Ancient Mariner.” At a recent lunch, my friend, Tim Ohai, and I were talking about problems we see with too many managers. Today’s tools provide sales people and leaders more data than we have ever had before.
We can measure about every activity we undertake, every engagement with our customers. We have endless pipeline, performance, customer activity, competitive and other data. We have data going back years, enabling us to understand shifts or changes over time. Analytics and AI enable new ways to look at data, and provide, potentially, new insights.
Author: Dave Brock