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IBM battling to change perception of Cognos Analytics BI platform

While IBM’s traditionally popular Cognos Analytics BI suite remains a powerful system, some say it’s not for everyone anymore. The business intelligence platform was viewed for decades as a leading product, one that met the needs of data analysts well. But as analytics went mainstream, the need for trained data scientists to deploy analytics software lessened, and everyday users became more versed in the ways of BI, views of IBM’s analytics technology changed.

Now, however, IBM is fighting back. On Thursday, addressing concerns that led to an impression among some that the Cognos Analytics on Cloud platform is behind the times, IBM released Cognos Analytics version 11.1.3. The latest rollout, which according to IBM is designed to give small and medium-sized businesses better access to IBM’s BI tools, targets pricing and ease of use.

Source: searchbusinessanalytics.techtarget.com
Author: Eric Avidon

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