As cognitive and IoT technologies generate ever larger and more varied data sets, companies face the challenge of unlocking the value of that data. And those that are failing to effectively apply […]
Democratizing Data Science in Your Organization
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The 3 Valuable Qualities Every Good Data Scientist Must Possess
Data science is one of the most impactful areas of the post-millennial world. If the last decade gave us a glimpse of what data can help achieve, the coming decades will prove […]
How Google Analytics Help Small Business Owners to Make Better Business Decisions
Google analytics might seem scary at the first site. But you are an accomplished owner of a dynamic and customer-focused small business and your website represents your business! So, being inquisitive about […]
Data Discovery through Data Visualization
Intent data, as we have shown repeatedly with clients, can be used as a diagnostic tool. Specifically, once you know what a target company has been doing when they are not interacting […]
Top 10 Best Books On Big Data You Should Read
With the exponential increase of data in the current scenario, organisations regardless of their sizes are leveraging Big Data technologies to stay competitive. In this article, we list down 10 best books […]
The Marketing Data Scientist Exists, Just not in Title
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve […]
How to Create an Effective and Actionable Data Strategy
I recently read an interesting article discussing the results of PWC’s 22nd Annual Global CEO Survey. Not shockingly to many, even with all of the data that we have access to these […]
