Over four months ago I began writing a handbook with two partners to inform students and young professionals about the data science industry. We interviewed over 30 data scientists, data analysts, CEOs, and […]
The Future of Dashboards
In order to predict where dashboards are heading, it is helpful to think of how they have evolved into their current states. While Drs. Robert Kaplan and David Norton are widely credited […]
How Intelligent is Artificial Intelligence? [VIDEO]
Artificial Intelligence is the Holy Grail of computer science—and, for that matter, science fiction. But just how far have we come? Have we already created machines which are on their way to […]
The Chief Data Officer: An executive whose time has come
Data is becoming so important to understand and building a business that you need someone at the top to evaluate what data business should collect and how to make sense of it […]
What Marketers Can Learn About Predictive Modeling From the US Men’s Soccer Coach
Big Data may be creating a rigid view of the marketplace, which may be doing more harm than good. As the world immerses itself in the FIFA World Cup, the US Men’s […]
Big Data and Social: The Key to Sentiment Analysis?
In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. There are many different […]
The Problem with Predictive Analytics for Customer Success
I recently read yet another very informative blog post from Corey Eridon over at Hubspot, entitled The Problem with Predictive Analytics. If marketing is using predictive analytics wrong, then chances are the […]
The Problem With Predictive Analytics
Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics […]
How companies are turning big data into big cash [VIDEO]
Purple Seven, a data science company, is showing how data about customers can be used to focus advertising and increase audiences and therefore profits. People are creating more data than they have […]
Leveraging Big Data to Boost Click-Through Rates
SwayChic.com, the e-commerce site for Northern California-based casual-apparel chain Sway, was struggling to get the customers in its database to buy more. So SwayChic enlisted the help of Santa Monica, Calif.-based Retention Science, […]
BI Corner 