Every company now needs a big data process. For decades, IT has relied on conventional business intelligence and data warehousing, with well-defined requirements and pre-defined reports. We are now in a new […]
Data Quality: Relevance versus Reliability
When evaluating variable data for a given business intelligence objective, we may observe that the relevant variables are not reliable or that the reliable ones are not relevant. Here’s how to address […]
An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math
HBR Blog Network. Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere […]
Big Data And The Looking Glass
We now generate data in virtually everything we do –when we work, when we shop, when we travel, even when we “check-in” at our favorite restaurants or when we connect with one […]
Big Data = Big Money: The ROI of Business Intelligence
The ‘Big Data’ revolution is here; companies are collecting data on transactions, interactions, and every metric imaginable. In today’s business environment, moving slowly to leverage new technology can be a death sentence. […]
The enterprise opportunity of Big Data: Closing the “clue gap”
Big Data offers the promise of reaching the value that’s increasingly moving outside the scope of traditional IT approaches to deal with in using innovative new technologies. Smart organizations can apply Big […]
Don’t scare off data scientists on day one
When new data scientists join your team, remember to give them some breathing room for the benefit of individual and team dynamics. Some people can easily blend into a new environment with […]
How to Predict Results On Your Marketing Campaigns Using Analytics
Customers’ data cups are overflowing these days; many have near perfect information about the stores and products they intend to buy (or not buy) from. Luckily, companies can have perfect information about […]
Analytics and Reporting Are Two Different Practices
Treat them differently, if you want to get the most out of each. Analytics and reporting serve different user constituencies, produce different deliverables, prepare data differently, and support organizational goals differently.
What is Predictive Analytics?
Predictive Analytics is the branch of advanced analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial […]
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