The potential of big data is only limited by the creative thinking of your business stakeholders, and that may be the most important concept in the “thinking like a data scientist” process. […]
Creativity Is A Team Activity in Big Data
Why Hadoop Matters to BI Professionals
Hadoop, the technology behind most of the big data hype, is driving change in many areas of business. The impact is only just starting to be felt by business intelligence and data […]
Analytics: is it more than a buzzword?
Who performs analytics? Before we approach a formal definition, it may be useful to consider who performs analytics. Traditionally, analytics has been performed by statisticians, operations research analysts and management scientist. More […]
Driving Value from IoT Energy and Environmental Sensors
Intelligent devices and context-aware sensors will soon enable the Internet of Things (IoT) to monitor, measure, manage and protect personal and corporate assets; from people, vehicles, and buildings; to networks, smart grids, […]
Give it a Lift: Uplift Modeling
Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing […]
Do You Need a Single Version of the Truth?
A much touted benefit of business intelligence software is the ability to function as the system of record, to be the software that delivers the numbers that nobody can contest. This requires […]
Why e-Commerce Can’t Afford to Ignore to Machine Learning
In the last 15 years, eBay grew from a simple website for online auctions to a full-scale e-commerce enterprise that processes petabytes of data to create a better shopping experience. For e-Commerce […]
Semantics of Social Media
I’ve been busy recently on a number of social media platforms – Linked In, Facebook, Twitter, Pinterest, Instagram, Tumblr and others. Part of this comes in setting up my own business (and […]
You R not going to believe this
Next time I build a predictive model in R and I am just not getting anywhere with it, I think I will try Minesweeper? Most of you probably know this, but the […]
Why Do I Need A Data Lake?
The data lake is gaining lots of momentum across the different customers to whom I talk. Every, and I mean every organization wants to learn why and how to implement a data […]
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