Who performs analytics? Before we approach a formal definition, it may be useful to consider who performs analytics. Traditionally, analytics has been performed by statisticians, operations research analysts and management scientist. More […]
Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing […]
Next time I build a predictive model in R and I am just not getting anywhere with it, I think I will try Minesweeper? Most of you probably know this, but the […]
I am always at a loss in describing the skills of predictive analytics, for there are many. I am working on another book about analytics that has a different approach than Predictive Analytics using R, though I am using material from three chapters. The new book is an operations research approach to analytics, covering a different set of methods, skill and tools. Combined, the two books are over 1000 pages, so perhaps you can see my dilemma. Hence, this article is going to touch the basic skills required and several useful tool.
The Analytics Post, Wednesday, August 6, 2015 The most unpopular, fastest decaying piece of analytics software today, Humalytica, a.k.a. the human mind, is reportedly trying to engage model builders to use rational […]
The Question Recently, a group of analysts were asked this question: “In your opinion, if you had to pick only one, what is the best analytics tool in the marketplace?” My answer […]
It could be said that if you go to the grocery store and buy some Captain Crunch (once my favorite cereal) you would also be more likely to buy milk. Association Rules […]