This is the year of big data. At least, that’s certainly how it feels when you read the trade press or listen to the chatter at industry conferences. Big data, after all, […]
Three Ways Business Intelligence Will Evolve in 2014
The data analytics industry has undergone rapid evolution over the past few years. Analytics used to be highly manual and tedious when done via spreadsheets, and brought with it significant risks around […]
Three ways big data is helping companies make more money
One of the ways big data can help companies is by providing more information on who the best sales leads are — and helping salespeople connect with those leads. Demandforce and InsideSales.com […]
8 Common CRM Mistakes, and How to Avoid Them
Enterprises spend big bucks on CRM software, so they want to derive maximum value from it. Why do they keep making the same mistakes when purchasing and implementing CRM? According to Gartner, […]
Top 5 takeaways to improve your testing and optimization
We’ve compiled our top five takeaways from Web Optimization Summit for you in this wrap-up article so you can capitalize on valuable testing insights. This wrap-up article illustrates key takeaways from two […]
10 ways to use your data to make more money (really)
Amid all of the hype around “big data,” lots of people are starting to doubt whether there’s any evidence that it’s more than just that — hype. Here are 10 stories about how […]
10 things you shouldn’t expect big data to do
Many business leaders have embraced big data initiatives expecting miracles, only to discover that big data introduces new complexities — and that reaping the benefits requires a lot more effort than they […]
