Are you happy with the quality of the information in your marketing database? Probably not. Here are five steps you can take to maintain data accuracy, a process known as “data hygiene.” […]
It’s really easy to say your company needs to use big data to be better. It’s another thing entirely to actually put that idea into practice and get results. Big data may […]
Important ways big data analytics can enhance digital marketing. Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics.
A slideshow featuring Big Data in daily life. Here are 10 examples of Big Data we see everyday.
With the proliferation of new and emerging channels, marketers continue to struggle to determine where to invest their limited marketing dollars to achieve their acquisition objectives in the most effective way. As […]
Most organizations characterize big data in terms of volume,velocity, and variety, but it is more useful to consider big data in the same way we look at information management, analytics, and how they impact […]
This is the year of big data. At least, that’s certainly how it feels when you read the trade press or listen to the chatter at industry conferences. Big data, after all, […]