Credit union members are being conditioned every day to expect more personalized information at their fingertips through all aspects of their lives. This information expectation will soon, if not already, be a […]
The ‘father of data warehousing’ moves on to bigger things
The “father of the data warehouse” hasn’t talked data warehousing in a decade. Instead, Bill Inmon is tackling the thorny problem of making the 80 percent of corporate data that’s in unstructured […]
Five Steps to Achieving Data-Driven Marketing
Today, fewer than 10% of companies use their data in a systematic, strategic way. But that will change: 71% of marketers plan to implement a big data analytics solution in the next […]
Hitting the mark with business intelligence
Haydn Masters is very protective of his ‘assets’ because they keep getting thumped, costing his employer more than $1 million a year. Masters’ predicament would be familiar to any IT manager trying […]
The Dark Side of Big Data
Hopes are high for Big Data. GE declares in an online video that the Industrial Internet, a.k.a. the Internet of Things, will bring us “a faster, safer, cleaner, more productive world.” But […]
Building Better Analytics Teams
Analytics teams: many companies have one and most others are contemplating of building one. A growing number of articles have already expounded on the question, but rather than a “how-to”, I instead […]
Predictive Analytics – The Future for Retail
Indian School of Business’s Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’. Using ‘predictive analytics’ to exploit customer data is within the reach of more organizations than ever […]
