One quarter of companies in TDWI’s research cite “data ownership and political issues” as the No. 1 challenge with big data analytics. Predictive analytics is fast becoming a mainstream technology tied to […]
Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014
Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus. From manufacturers looking to gain greater insights into streamlining production to financial services firms seeking […]
Piecing together the data scientist puzzle
Depending on who you speak to, the definition of a data scientist seems to mean different things to different people. The truth is that when people refer to the role of a […]
Q&A: Talking Data podcast – Predictive modeling techniques [AUDIO]
Predictive modeling is more than a math problem. This Talking Data podcast looks at it from the business and technology perspectives. Predictive modeling techniques are catching on among businesses that are looking […]
Stop Guessing! Here’s How To Use Data To Power Your Content Marketing Strategy
Use Data to Drive Your Content Strategy. Let’s face it, the content marketers on your team are creative types. They tend to be more focused on building relationships than on hard and […]
Using big data to make better pricing decisions
Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards. It’s hard to overstate the importance of getting pricing right. On average, a 1 percent […]
Are You Data Literate? Education for the Information Economy
Over four months ago I began writing a handbook with two partners to inform students and young professionals about the data science industry. We interviewed over 30 data scientists, data analysts, CEOs, and […]
