Despite the widespread adoption of analytics and scientific testing by businesses around the world, the management sixth sense continues to flourish. On the face of it, business people still hold wildly contradictory […]
According to Google’s Executive Chairman Eric Schmidt, 2014 will herald the “arrival of big data and machine intelligence.” “Big Data” is a nascent technological endeavor that organizes the volume and velocity of […]
Hadoop is not going to replace the data warehouse. At least not any time soon. According to data from Wikibon’s recent Big Data survey, over 60% of Big Data practitioners that have […]
Advanced Analytics, is the more sophisticated and complex part of the field of analytics. Big Data, Predictive Analytics, Text Analytics, etc. are all advanced analytics. Organizations have overlapping business objectives, how to […]
Important ways big data analytics can enhance digital marketing. Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics.
‘Big data’ is all the rage and perhaps rightly so. But are we getting the basics right in sales and marketing? The chances are you are not and it is costing you […]
A slideshow featuring Big Data in daily life. Here are 10 examples of Big Data we see everyday.