Big data this, big data that. Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Big […]
What is Hadoop? It’s another wacky name for an open-source software project, but Hadoop is also a significant advancement in the way that companies, governments, and organizations can collect, store, and process data.
Big Data storage techniques Let’s start by looking at some basic data models from the old history of DBMS…
“Big Data has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers—without making the same old statistical mistakes on a grander scale than […]
One quarter of companies in TDWI’s research cite “data ownership and political issues” as the No. 1 challenge with big data analytics. Predictive analytics is fast becoming a mainstream technology tied to […]
Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus. From manufacturers looking to gain greater insights into streamlining production to financial services firms seeking […]
Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards. It’s hard to overstate the importance of getting pricing right. On average, a 1 percent […]