In our connected economy, the consumer journey no longer aligns to the linear “funnel” most marketers have lived by for decades. Consumers now have the power to bounce between what used to […]
Seventy-five percent of businesses have yet to successfully deploy big data analytics solutions to gain business-impacting insights, despite 65 percent increasing their investment in analytic services and technologies in 2014. These findings […]
Big Data, Powering Tomorrow’s World. A snapshot of the impact Big Data has on our lives.
The speed at which data is currently being produced and collected is providing businesses with an interesting puzzle. They need to come up with ways to manage the increasing volume and make […]
“When people go online in a social realm, they don’t think about their intent. They just express themselves”. The power of Big Data technology is being successfully applied to understanding such complex […]
How has Big Data helped shaped the US government? The Fourth of July represents America’s birth as an independent nation. On July 4, 1776, the Continental Congress approved the final wording of […]
As with any technology — or anything in life — find that moderate path that prevents you from being the last gazelle in the pack or the first lemming off the cliff. […]