Advanced Analytics, is the more sophisticated and complex part of the field of analytics. Big Data, Predictive Analytics, Text Analytics, etc. are all advanced analytics. Organizations have overlapping business objectives, how to […]
Important ways big data analytics can enhance digital marketing. Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics.
Why people and executives don’t trust your data science – and how to fix it. There are keywords you want to avoid when communicating data science results, as they seem to create […]
Data analytics are essential to helping financial institutions stay the strategic course while balancing risk mitigation requirements with the drive for growth. It is an unprecedented time in the industry with extremely […]
It appears that, thanks to their dominance in marketing, women are becoming the go-to resource when it comes to selling and implementing Big Data analytics. This idea was reinforced last week, while […]
For businesses that want to run analytics on low-cost Hadoop clusters, fully compliant SQL is now possible natively on the big data platform. Actian is describing the newly announced Hadoop Edition of […]
Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized recommendation system – which, of course, is built on the big data it gathers from its […]