Big data is one of the more fashionable catch phrases of our time but unlike many such fads there is something valuable at the heart of it. We’re, through our interactions on […]
Amazon and Alibaba are in the early stages of commercial warfare, and the main casualties will be the small businesses that cannot adapt to this competition. When e-tail giants are pouring billions […]
High-performing companies use analytic solutions strategically. Making analytics and metrics easy for employees to use will help the people within your company understand your business and achieve success. A business intelligence (BI) […]
In our connected economy, the consumer journey no longer aligns to the linear “funnel” most marketers have lived by for decades. Consumers now have the power to bounce between what used to […]
Seventy-five percent of businesses have yet to successfully deploy big data analytics solutions to gain business-impacting insights, despite 65 percent increasing their investment in analytic services and technologies in 2014. These findings […]
Big Data, Powering Tomorrow’s World. A snapshot of the impact Big Data has on our lives.
To get the most out of big data, IT leaders need to mentor analytics teams on how to formulate “crunchy” questions, which are key to obtaining strategically and operationally meaningful answers. During […]