I recently read yet another very informative blog post from Corey Eridon over at Hubspot, entitled The Problem with Predictive Analytics. If marketing is using predictive analytics wrong, then chances are the […]
Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics […]
Purple Seven, a data science company, is showing how data about customers can be used to focus advertising and increase audiences and therefore profits. People are creating more data than they have […]
SwayChic.com, the e-commerce site for Northern California-based casual-apparel chain Sway, was struggling to get the customers in its database to buy more. So SwayChic enlisted the help of Santa Monica, Calif.-based Retention Science, […]
VooDoo BBQ & Grill opened its first location in New Orleans on Mardi Gras Day 2002 and has expanded to 18 locations with plans to open 320 in the next five years. […]
Discussion panel at the 2014 Data 360 Conference sponsored by Datumfora – Your Data Platform. Yuvaraj Raghuvir (SAP), Ankur Gupta (Sears), Joerg Bienert (ParStream), Prashant Nataranjan (Oracle). Moderated by Bill Schmarzo (EMC).
A business intelligence system at Ohio’s Columbus Zoo and Aquarium improved data management, streamlined operations and increased data-driven decision making. In need of improved data warehousing and dashboard analytics to streamline operations, […]