We speak to a range of marketing and big data analytics experts to understand how CMOs can improve their chances of success around data-driven customer engagement. Data analytics is being touted as […]
Big data – why breaking down the silos between marketing and IT is essential
IT industry analyst, Gartner, predicts CMOs will spend more on IT than CIOs by 2017. This is being driven by the rise of areas such as digital and social media, as well […]
BI Corner 