As marketing technology continues to evolve, CMOs will need to focus more on data driven software and hardware. It also means they’ll need to look at hiring people who can help leverage […]
CMOs need IT pros to tame big data
DoD’s big bets on big data
Big data has proven to be more than a buzzword — it continues to be a big priority for agencies within the Department of Defense, creating opportunities for contractors who can add […]
It’s Time for CMOs to Take Charge of Big Data
Big Data is still more of a Big Mystery in most marketing departments. Part of the problem is that too many executives think they need to wrap their arms around all analytics […]
Are You Ready for Data Science?
Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But, […]
Data scientists: How to hire and how to get the best from them in five steps
Data scientists are the among the most in-demand tech workers: CIOs reveal where they find the best candidates and how they use them. The neverending growth of big data means the role […]
Big data a challenge for CMOs, Deloitte survey finds
Although Canadian marketers increasingly see analytics as a crucial tool, unlocking big data is proving to be a big challenge, a new survey suggests. Sixty-six per cent of chief marketing officers (CMOs) […]
Marketing’s New Digital Role Is Shortchanging IT
Every revolution has its vanguard. Throughout technology’s history, that vanguard has been the part of an organization willing to invest for one or both of two reasons: it is having significant trouble […]
The CIO and CMO Perspective on Big Data
CMOs now command more of the tech budget than any other executive outside of the CIO. With big data being one of the main drivers of technology spending, a strong relationship between […]
Do You Know Who Owns Analytics at Your Company?
At a corporate level, who has ultimate responsibility for analytics within your organization? The answers I most often get are “Nobody” or “I don’t know.” When I do get a name, it […]
CMOs and CIOs Increasingly See Eye to Eye
For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. In that time, we’ve […]
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