Over the past few years, retail customers have come to expect relevant product recommendations as an essential part of the shopping experience. Marketing interactions should be helpful and time saving, not generic, […]
Data carpentry is a skilled, hands-on craft which will form a major part of data science in the future.
The New York Times has an article titled For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights. Mostly I really like it. The fact that raw data is rarely usable for […]
Analytics is the discovery of meaningful patterns in data. While it is not new, we’re going through a renaissance in data science and technology in business analytics. What started as Descriptive Analytics, […]