Big Data Must Get Smaller Like many folks who worked in the data business for a long time, I don’t even like the words “Big Data.” Yeah, data is big now, I […]
Marketers Don’t Need to Be Data Scientists
Consider your average FDA food label. The nutrition information on these labels is comprehensive and accurate, but the label itself is not at all well-suited for the job of making intelligent food […]
Six Skills You Will Need To Become A Data Scientist
Renaissance man, (or woman) revolutionary, a profile of the skills carried by the mythical data scientist Accenture is hiring 250 data scientists – Cognizant says they don’t exist yet – but we […]
5 Ways Data Science Teams Can Raise Their Profiles
What to do when your team of data scientists is isolated from the rest of the company. Many times companies want to do more with data science and big data, but struggle […]
How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz
Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I […]
Ask a Data Scientist: Curse of Dimensionality
Welcome back to our series of articles sponsored by Intel – “Ask a Data Scientist.” Once a week you’ll see reader submitted questions of varying levels of technical detail answered by a […]
Data scientist: Your mileage may vary

For those madly scrambling to hire data scientists, make sure you’re hiring the right kind. Getting it wrong can be very expensive. Finding a good data scientist just got even harder. It […]
Ask A Data Scientist: Recommender Systems
Welcome to the first in a series of articles sponsored by Intel – “Ask a Data Scientist.” Once a week you’ll see reader submitted questions of varying levels of technical detail answered […]
Let Data Ask Questions, Not Just Answer Them

The bigger the data, the more profitable and productive predictive analytics can be. But that’s conventional wisdom. Innovators more intent on inventing the future than predicting it should look hard at how […]
Don’t let data scientist perfectionists derail your schedule

Data scientists who strive for perfection often don’t realize that managers are more impressed by employees who meet their deadlines. Here are ways to mitigate schedule slippage. I’ve had to coach managers […]