Google Analytics, server log data and Facebook audience insights are essential tools to gather data for business intelligence that will boost profitability. Decisions backed by data drives business intelligence. Business leaders who […]
Google knows you’re pregnant. Spotify knows your favorite throwback jams. Is this convenient or creepy? It depends. One minute, you’re grateful for the personalized precision of Netflix’s recommendations. The next, you’re nauseated […]
In 1998, Larry Page and Sergey Brin started Google. At the time, most people expected it would just be another search engine. However, Google found innovative way to use big data, which […]
We wanted to follow up our previous piece about how to grow as a data scientist with some other skills senior data scientists should have. Our hope is to bridge the gap […]
We’re surrounded by data whether we like it or not. Companies are collecting data on everything we do from our shopping habits to our work and social lives. This data is used […]
In his latest book, “Thank You For Being Late,” Thomas Friedman highlighted 2007 as one of the most pivotal years in technology: 2007 saw the birth of Hadoop, the iPhone and Amazon’s […]
If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of […]
