Transform Your Future with Predictive Insight INFOGRAPHIC: Transform Your Future with Predictive Insight
The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data scattered across silos into one location. The market […]
Big data analytics programs need a strong analytical modeling foundation to deliver the business benefits that companies are looking for. And that starts with tight ties between analytics teams and business units. […]
The new predictive analytics: The democratisation of insight. In old-school boardroom meetings, executives brainstormed about the next new thing, using only sales charts and intuition. Today, predictive analytics tools take the guesswork […]
How to avoid hiring a Mini-Me. Managers are inclined to hire people just like themselves: data can prove it – and help stop it happening where it is hurting the bottom line.
To get the most out of big data, IT leaders need to mentor analytics teams on how to formulate “crunchy” questions, which are key to obtaining strategically and operationally meaningful answers. During […]
Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix – and it’s not as difficult as you […]