Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics […]

SwayChic.com, the e-commerce site for Northern California-based casual-apparel chain Sway, was struggling to get the customers in its database to buy more. So SwayChic enlisted the help of Santa Monica, Calif.-based Retention Science, […]