Big Data may be creating a rigid view of the marketplace, which may be doing more harm than good. As the world immerses itself in the FIFA World Cup, the US Men’s […]
The Problem with Predictive Analytics for Customer Success
I recently read yet another very informative blog post from Corey Eridon over at Hubspot, entitled The Problem with Predictive Analytics. If marketing is using predictive analytics wrong, then chances are the […]
The Problem With Predictive Analytics
Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics […]
Leveraging Big Data to Boost Click-Through Rates
SwayChic.com, the e-commerce site for Northern California-based casual-apparel chain Sway, was struggling to get the customers in its database to buy more. So SwayChic enlisted the help of Santa Monica, Calif.-based Retention Science, […]
