According to a recent IBM Institute of Business Value (IBV) study, 63 percent of organizations in 2014 realized a positive return on their analytics investments within a year.

That study also noted that 74 percent of respondents anticipate that the speed at which executives expect new data-driven insights will continue to accelerate. These results indicate a challenge for organizations as they seek to drive deep engagement with their customers together with innovation and process improvement for competitive advantage. 

Source: ibmbigdatahub.com
Author: Chris Nott