Clearly, big data is not a fad. It’s a competitive advantage most marketers recognize as a potent solution to some of their most pressing problems: • Marketing budgets that outpace sales numbers […]
Data Science is an emerging field, and everybody is trying to hone their skills to master it. People are curious about the vital ingredients needed to become a ‘good’ Data Scientist. I […]
Companies are drowning in data. Researcher IDC predicts that the global datasphere – the summation of information created, captured, or replicated – will grow from 33 Zettabytes (ZB) in 2018 to 175 […]
The definition of a lake varies greatly depending on where a person is from. For example — in the southwest, what most parts of the country would consider a pond, is referred […]
Data science is touted as the hottest career option in the 21st century. Being recognised in your field can make you more valuable in your current job and more marketable too. But, […]
Nobody in the marketing world argues with the potential for data and analytics to grow their business. Big data promises more personalized customer experiences, targeted campaigns, and better optimization models. Marketers now […]
As the year 2018 draws to an end, Analytics India Magazine is starting a new column called ‘A Day In The Life Of’, where we will try to step into the shoes […]
