After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn’t until big data fully emerged as a treasure trove of business intelligence in […]
The Past, Present And Future Of Big Data In Marketing
Next-Level Marketing Reporting: Your Top 5 Platforms
From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way […]
Beyond Big Data: Meeting the Specialty Marketing Challenge
With specialty companies getting smarter in applying their big data insights to product marketing, the true commercial potential of machine learning and predictive modeling may soon be within reach As we advance […]
The Marketing Data Scientist Exists, Just not in Title
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve […]
The Marketing Data Scientist Exists, Just not in Title
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve […]
This is How Big Data Can Influence Content Marketing Effort
People have always had a misconception about content marketing campaigns that they were built on ideas coming from huddling around a whiteboard as a team, working in isolation, or staring at a […]
Straight Talk on How MarTech is Faring Amidst the Big Data Deluge
The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of […]
A Look At The Evolution Of BI Platform Over The Years
Business Intelligence tools are crucial to the growth of a company and are a go-to tool for gaining insights and making efficient data-driven decisions. Here is the detailed evolution of this BI […]
How Big Data Improves Customer Segmentation Analysis For Email Marketers
Customer segmentation analysis for email marketers is becoming exponentially better and more efficient with the help of big data. Here’s how! A number of our contributors have discussed therole of big data […]
4 Ways To Take Big Data And SEO To The Next Level
Big data and SEO (search engine optimization) is a big part of business and online marketing. Learn how to take your SEO and big data to a new level. With planning and […]
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