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The Ultimate Beginner’s Guide to Data Quality and Business Intelligence

Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing, and content marketing are just a few of the goals and strategies in today’s marketing toolbox.

However, perhaps not so widely discussed are some important fundamentals – high quality marketing data. As marketers we understand that without data, there are no insights. But managing the quality of the data and applying analytics are key to successfully implementing all these other great marketing goals.

Source: smartdatacollective.com
Author: Larisa Bedgood

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