Every business is in a competitive environment, and each is trying to gain and maintain that competitive edge. Businesses have a variety of metrics they track, from accounts receivable to market share. Traditionally these parameters were tracked in ledgers, and this was subsequently transitioned into spreadsheets.
However, both methods involved manually entering data, and specifying calculations, with analysis done by the user- a lengthy and involved process. However, business intelligence tools are hardly new, as they can be traced as far back as 1958 to Hans Peter Luhn who is considered the father of this field for his work at IBM.
Author: Jonas DeMuro