Harvard Business Review once called Data Scientists “the sexiest job of the 21st century.” So what exactly is a data scientist, and what makes it such a hot job in today’s market? […]
Setting Up Data and Analytics Teams to Drive Value
Advanced analytics is playing a more important role than ever as organizations’ complexity and amounts of data use increase. Once a differentiator of top-performing organizations, the ability to leverage a strong data […]
5 Ways to Use Business Intelligence Tools to Stay Competitive in 2020
Businesses can unearth “new year, new me” profit opportunities by harnessing the power of advanced analytics. The start of any new year often promises heavy shopping of fitness gear, hobby accessory and […]
How To Get Into Data Science Without Engineering Degree
Data science is a trending career, and it is that rare combination of challenging and exciting job profiles. What is more critical in data science stream is that it does not discriminate. […]
The Past, Present And Future Of Big Data In Marketing
After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn’t until big data fully emerged as a treasure trove of business intelligence in […]
Top Data Science Books to help you grow in 2020
A lot of people asking me questions about how to start their journey into data science. Next to online courses, I recommend working through books about the topic. However, the problem is […]
Accountants to rely more on big data in 2020
Technology such as data analytics, artificial intelligence, machine learning, blockchain and robotic process automation will be playing a greater role in the accounting profession this year, according to a recent report from […]
The Details Are in the Data – How to Better Collect and Use Info From Your Website
Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my […]
Five ways data science can help optimise your marketing budgets
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy […]
A Look Inside Augmented Analytics And Its Business Value In 2020
Ever since the global interest in augmented analytics (the use of machine learning and natural language processing to enhance data analytics, data sharing and business intelligence) started rising, sales and business development […]