A maturity model for big data and analytics

According to a recent IBM Institute of Business Value (IBV) study, 63 percent of organizations in 2014 realized a positive return on their analytics investments within a year.

That study also noted that 74 percent of respondents anticipate that the speed at which executives expect new data-driven insights will continue to accelerate. These results indicate a challenge for organizations as they seek to drive deep engagement with their customers together with innovation and process improvement for competitive advantage. 

Author: Chris Nott

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s