The term Big Data encompasses all of the information and statistics relating to a company’s sites, database, social networks, and curated analytics.

Analysis of all of this information is an opportunity for a company to improve its knowledge of its clients and prospects as well to optimize costs and innovate. In order to implement a Big Data project, a company must rethink its operation, adopt appropriate technical solutions, and be ready for any new challenges that result.

Source: ccm.net