As an SMB, you must agree that there are mountains of data being produced every day irrespective of the size of your business. Most of this data is not meaningful to be used as it is, and needs to be processed, filtered, transformed, and reprocessed to deliver insights. Business intelligence (BI) has evolved as a method of screening out the vague data and analyzing only what is relevant to the SMB.
However, more than 75 percent of SMBs fail at their business intelligence projects due to their lack of understanding of the technology. After referring and evaluating dozens of examples of failures, we bring you a few reasons why most SMBs fail when it comes to implementing business intelligence projects. Let’s take a look at them and prepare you to deal with them.
Author: Benjamin Roussey