Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. 

That statement often prompts vigorous head nodding from executives, but is quickly followed by head scratching. “How can we make this happen?” We’ve recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question.

Source: forbes.com
Author: Jonathan Gordon, Jesko Perrey, Dennis Spillecke