Why Marketing Organizations Need More than a Team of Data Scientists

In this special guest feature, Dr. Olly Downs of Globys, discusses the missing link between the promise of data science for today’s marketer and actually driving value from real-world applications.

Dr. Olly Downs is Chief Scientist/CTO at Globys, a company that has pioneered the delivery of out-of-the-box software that helps companies understand and influence customer behaviors. With 28 US patents, Downs is an expert in big data marketing technology, and specializes in applying abstract analytical ideas from the world of math, physics and statistical science to real-world business problems.

Author: Daniel Gutierrez

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