Intuition Is The Antidote To Big Data

Writing a few years ago in The New York Times, Gary Marcus and Ernest Davis pointed out that “A big data analysis might reveal… that from 2006 to 2011 the United States murder rate was well correlated with the market share of Internet Explorer: Both went down sharply.

But it’s hard to imagine there is any causal relationship between the two.” In other words, big data does some things very well, but it is a long way from a magic solution to, well, anything. And yet we are increasingly surrounded by leaders and organizations that want to make every decision based on data.

Author: Bruce Kasanoff


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