Data Analytics And Business Intelligence: Understanding The Differences

A popular saying among industry professionals — “data is the new oil” — implies that data, when harnessed (or, like oil, “refined”) properly, can provide high value. And they’re not very far off from the truth.

In the last two decades, many organizations have added business intelligence features to their repertoire, concentrating their efforts on dashboarding, managed reporting, and data discovery. In the last few years, however, a new position has emerged — that of the data analyst. Spurred on by the success of data analytics-based businesses such as Uber and Amazon, plenty of regular businesses have tried to transform themselves into insight-driven organizations.

Author: Rahul Sharma

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