Data Warehousing with a Modern Twist

Bill Inmon is generally credited with inventing the phrase “data warehouse” in the early 1990s to describe the stockpiling of data using relational databases. It may be an older term, but the activity itself remains quite relevant today, especially considering the huge amounts of data we generate every day.

However, some of the elements of data warehousing implementations have changed considerably. For starters, the advent of cloud-based data warehouse is upending the traditional market for analytical databases, just as a new generation of front-end BI tools streamlines the delivery of information. One digital-native company that’s adopted modern data warehousing tools is Adore Me. The New York City firm was founded in 2011 when a student in Harvard’s MBA program couldn’t find quality lingerie at an affordable price.

Author: Alex Woodie

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