I have written on several occasions about Netflix’s use of data analysis and how this strategy has given it a clear advantage over traditional approaches based on studio executives’ “gut feeling”.
We now have tangible evidence of the success of this strategy: in December Netflix dominated the Golden Globes nominations, and at the upcoming Oscars, has 22, way ahead of its rivals. Some people in the film industry will probably not be too happy with Neflix’s strategy, which has already made it an industry leader. In the meantime, its competitors are now openly trying to imitate that strategy, which is based on two fundamental methods: the use of big data, and playing a long game.
Author: Enrique Dans