In business, amongst consumers, and across the internet, data is currency Opens a New Window. . It’s what makes the machine work Opens a New Window. Opens a New Window. The right data can give companies predictive advantages in the market (if they know how to analyze it), give apps and services personalized context to tailor experiences to users, and power the online ad market Opens a New Window. that allows much of the web to remain free.
According to IDC Opens a New Window. , the global Big Data and business analytics Opens a New Window. market has grown at a healthy clip over the past few years. The market made $122 billion in global revenue in 2015, which jumped to $149 billion in 2017, $169 billion in 2018, and an estimated $189 billion in 2019. IDC projects revenue will shoot up dramatically to $274 billion by 2022. In this lucrative market, it’s no surprise that standalone business intelligence (BI) and data visualization Opens a New Window. platforms are being acquired and rolled into bigger tech companies Opens a New Window. .